Logos are often the first impression of your business or organization. A logo should provide you with a proper identity in the marketplace by appealing to your potential customers, make you stand out from your competitors and reflect your organization’s personality. In creating a logo, it should be scalable, so it's legible on a business card and memorable on a billboard. It should also be versatile, so it's just as attractive in black-and-white as in full-color. ETG considers everything from your products and management style, to your target age group, to whether you prefer pastels or earth-tones. The data we collect from our Client Worksheet helps us create just the right logo for your business or organization.